5 Mobile Marketing Tips for small business

Mobile has now come to rule industries of all shapes and sizes. Accordingly, traditional and email marketing methods have been replaced with marketers looking for newer and better mobile marketing strategies in order to reach more customers online. The latest trend is to develop not only regular Websites, but also their mobile-friendly version, so as to rope in the maximum number of customers.

Advantages and Disadvantages of Mobile Marketing
While the bigger businesses have the means and the manpower to conduct extensive marketing campaigns, the smaller businesses find it more difficult to create and sustain their staying power. Here are nifty mobile marketing tips for small business.

1. Create Quality Content

Make sure that you create good quality mobile content, so as to attract users at first sight. The content that you include should also be precise and to-the-point, while also sounding compelling enough for the reader to remain interested in what you have to offer. Remember, mobile users are very fickle and would be easily distracted if the product does not appear notably special to them.

Your headline should appear inviting, while giving them precise information regarding your business and products. Do not prattle on with your ad, else your visitors will end up losing interest all too quickly.

2. Overcome Mobile Limitations

The biggest limitation of a mobile device is its small screen size. Your advertisement has to be created in a way that it is compatible with all screen sizes and screen resolutions. In case you are using images and graphics in your ad, you should ensure that they show up clearly on all major devices.

Also, create QR codes and incorporate the same in your ads, so that mobile customers can immediately get in touch with you while on-the-go. See to it that the code can be accessed clearly on different mobile devices.

3. Add a Personal Touch

It is now very easy to reach and interact with more users using mobile social media. Create a Facebook page for your business, showcasing your products. Invite users to take a look and ask them to give you their feedback. Keep up the interaction with them and build trust with them in this manner.

Reply to customer queries in a timely manner, so that they know you are serious about your business and would like to offer quality. Treat them with respect and you will see it reflecting positively on your business in no time at all.

4. Keep in Touch

Keep in constant touch with your mobile customers, else they may forget about you and move on to some other provider. SMS is a powerful tool for mobile marketing – use that to your maximum advantage. Send your users personal greetings from time to time, also offering interesting offers.

Always give users the choice of opting in for these offers. That way, you can be assured that they are subscribing to you because they are genuinely interested in your business. Create a community forum for them, where they can interact with you and with each other online.

5. Reward Regular Customers

Keep track of your regular mobile customers and provide them special offers from time to time. Offer customers some nice rewards for “liking”, sharing or tweeting information about you on popular social media channels such as Facebook, Twitter and so on. This makes them feel special and keeps them coming back for more such offers in the future.

The mobile milieu has made it much easier for marketers and manufacturers to find many more customers, with much lesser extra effort taken on their part. Provided that you adhere to all the above rules, you are bound to succeed in your marketing efforts and make a success of your small business venture.

Google Announces Update To The Google Shopping Feed Specification

Google announced yesterday, via the Inside AdWords blog, that they have issued an update to the Google Shopping Products Feed Specification. This update is designed to to provide merchants with more flexibility when organizing product data, and in turn reach more shoppers.

It’s important to note that some of the updates require changes to your current product data that need to be implemented by September 30, 2014. Here’s what’s new in this update:

  • Mobile landing page links should be submitted separately to direct mobile shoppers to the right experience
  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately on Shopping
  • Apparel attributes are added to allow more detailed descriptions of your apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states
  • Mandatory character limits clearly stated for each attribute to help the right product information being displayed

Google says they are also revising image quality recommendations as well as developing a new landing page policy as part of the feed specification update.

Beginning September 30, Google will start enforcing the updated feed specification globally, but merchants can submit the new attributes immediately.

Google encourages all merchants to review the new feed specification as some of the updates will require changes to your current product data. To find a list of all changes, view the updated feed specification in the Merchant Center Help Center.

SimiCart – The Best solution to build Mobile apps for mobile commerce

SimiCart create your own mobile shopping app to sell more via mobile

  • Create your app in minutes without any coding
  • Customize easily with plugins
  • Fully integrated with Magento webstore

simicart magento mobile app

It’s easy to build Magento mobile application with SimiCart

SimiCart is an app builder platform, which will automatically build a naitive app for your online business within the information you provide. Within 3 mins, not 30 days or 3 months as normal, you can have a powerful app with optimized mobile UI.

build magento mobile app

mobile phone market – new trend of times

Customize apps with plugins

SimiCart is developed on plugin mechanism, which increases the ability to customize your app. Much like Lego, now you can build your app by matching it with plugins that suit your online business most. Don’t worry that yours will be another cloned app. It’s made for your webstore only.

magento mobile app plugins

What’s mobile marketing ? or mobile commerce ?

Specialized for mobile application for your store

SimiCart is integrated with Magento- the world’s most popular eCommerce platform. Every button, link, notification or purchase funnel.. on your app is designed to promise your customers a fantastic buying experience with you right on their mobile or tablet.

mobile shopping app

Build a Magento Shopping App for Android & iOS Automatically!

The wisest choice for Magento stores

Many differences that make SimiCart your wisest choice:

  • It’s specially designed for Magento stores where products with many options can be supported.
  • It’s directly connected with your system, thus raising the access speed and data security.
  • It runs smoothly and provides more user-friendly interface.
  • It can be built with any language and currency.


Creating a mobile shopping application, the manager needs to consider all of the sides of problems that they’re going to face with to be able to take advantage reasonable development strategy.

One of the most concerning issues emerges an essential factor truly overlooked: Time for you to develop a mobile shopping application.



Magestore introduction

Magestore – Top 3 Magento extension Providers

The most useful and updated extensions

magento plugin

At Magestore, we choose to be useful. We always do our best to build the most useful extensions to meet the customers’ needs. We divide our extensions into core ones and additional plug-ins. By that way, our customers can choose and pay for what is useful to them only.

The ecommerce environment is ever-changing. Magestore knows it. We are the only provider that has a product category named “Recently Updated”. We always make sure that what we offer to customers is the most useful and updated.

Free lifetime support and update Policy

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To Magestore, the top priority is customers’ satisfaction. We offer lifetime support and update for free to guarantee this. Our Support team of 10 experienced, dedicated developers with high scored Magento certificate will never let any customer down with our after sales service.

What’s more, our custom services are always highly recommended. With our Customization team, wherever you are from, whatever your business is, your requests can always be tailored perfectly.

Complete guides and demos

magento mobile app

Our extensions are launched with a set of complete guides: developer guide, user guide, installation guide, demo sites and demo tips. We believe that the precious time of our customers should be spent in managing their business to success, not questioning how to use an extension. Therefore, all of these guides and demos are made sure that they know how to use the extensions in the fastest and easiest way.

Now, Magestore has about 30 Magento plugins, and many of which are best-sellers such as Affiliate Plus, One Step Checkout, Reward Point, Inventory Management, Gift Card, SimiPOS and SimiCart. Especially, 3 products in SimiCommerce (SimiCart, SimiPOS, and Simi Sales Tracking) are targeted to bring customers more satisfaction with Magento store on their mobile devices.